Qualifications for University Students


IDM Certificates

The IDM offers universities that are teaching digital and data driven marketing to a high professional standard the opportunity to have their courses accredited by the IDM.

We provide a syllabus for universities to work to, supporting content and IDM membership for the lead tutor. Students on accredited courses can take an online exam whilst at university to gain the IDM Certificate, giving their CV a boost as they look to enter junior marketing roles. This is an important indicator for employers when looking for graduates with good foundation data and marketing knowledge.

By joining our membership community, students have access to case studies of award-winning campaigns from our DMA Awards, learning resources and the opportunity to attend some of our industry events.

Our accredited universities are listed below. If you would like to find out if your study path at one of these universities makes you eligible to take the Certificate, please contact your course leader.

  • Robert Gordon University
  • Edinburgh Napier University
  • Northumbria University
  • University of Newcastle
  • University of Central Lancashire
  • Liverpool John Moores University
  • University of Huddersfield
  • Manchester Metropolitan University
  • De Montfort University
  • Oxford Brookes University
  • University of Greenwich
  • Kingston College
  • University of Westminster
  • London Southbank University
  • Regents University
  • Southampton Solent University
  • University of Southampton
  • University of Plymouth
  • University of Bournemouth
  • University of South Wales
  • University of Bristol
  • University of Chester
  • Anglia Ruskin University

If you are a university tutor or course leader, you can find out about gaining accreditation for your university by contacting kate.burnett@dma.org.uk

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