Public Relations Manager

What is day-to-day life like as a PR Manager, what are the main responsibilities, and what skills do you need to excel?

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Role Profile

As a PR manager, you’ll be responsible for the image presented to the public of the company offline and online. Your main responsibility is to ensure you develop and maintain a perfect company image. You'll be in charge of developing and managing marketing activities that increase awareness, cultivates interest and improves the brand’s reputation.You’ll be in charge of managing the brand image of individuals as well as buisness by forming a reputation through social media. This will be done through promotional activities, campaigns, and media relations.

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Key responsibilities

- Planning, developing and implementing innovative PR strategies

- Managing queries from media, individuals and other buisnesses

- Researching and producing press releases to targeted media

- Introducing new brand awareness strategies and campaigns to increase publicity

- Organising social events including press conferences, exhibitions, open days and press tours

- Managing and promoting content with users on social media sites such as Twitter and Facebook

- Creating brochures, handouts, direct mail leaflets, promotional videos, photographs that will help the public understand what the organsisation does

- Producing and promoting information about new opportunities and current PR campaigns progress

- Speaking to the public at various interviews, press conferences and presentations

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Requirements

To be successful as a Public Relations Manager you're required to have a Bachelor/Master degree in PR, management, business, marketing or related field

Experience required in fields such as PR, marketing and event planning

Strong interpersonal skills

Excellent communication skills - both oral and written

Excellent time management skills and the ability to multitask and work well under pressure

Problem solving oriented and analytical skills

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We can help you get into this role with DMA Student Membership

Being a DMA Student Member shows employers that you’re committed to your professional development and that you’re actively seeking to improve your skill set, making you more employable.

For just £3.75 a month you’ll:

• Get everything you need to jump out from the crowd and shine as a job applicant.
• Professionalise your marketing knowledge with real-life learning, curated by DMA's community of award-winning industry professionals.
• Get free access to the IDM Award in Marketing and the IDM Award in GDPR (usually costing £600), giving you a grounding in the fundamentals of marketing, and all the knowledge you need to be a responsible marketer, two key attributes looked for by employers.
• Build your network via a packed programme of events & programmes led by top industry professionals, connecting you with DMA's community of business-leading professionals who are ready to help you on your career journey.

Discover all of Student Memberships benefits and become one here

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