Marketing Executive

What is day-to-day life like as an Marketing Executive, what are the main responsibilities, and what skills do you need to excel?

We chatted to Julia Weiner, who is Marketing Executive at the DMA, to find out what day-to-day life is like in her role.

.

.

Role Profile

As a Digital Marketing Executive, your main responsibility is to support the execution and implementation of marketing campaigns across on and offline channels including: Email, Social Media, PPC, Display Advertising, Print Advertising and Direct Mail.

You’ll thrive on working in a fast paced, busy environment, and it’s essential that you’re well organised and have a keen eye for detail. You'll work with multiple teams across the business, so its essential that you have great interpersonal skills and can build solid relationships with both internal and external stakeholders.

.

Key responsibilities

- Monitoring and manage website content updates with SEO in mind

- Executing marketing activities using search engine marketing (organic and paid), social media marketing, web and email marketing

- Help to develop annual plans for campaigns, focusing on search engine marketing and digital marketing channels

- Working with the marketing team to create and execute detailed marketing plans across integrated online and offline channels

- Ensuring marketing campaigns optimised to reflect effective ROI

- Execution of marketing campaigns for membership acquisition and renewal across online and offline channels

- Monitor and manage customer enquiries, feedback and issues

- Tracking and report weekly and monthly leads

- Support the sales team with providing marketing and product brochures when requested

- You will develop a strong understanding of our products/services and the key markets we operate in.

.

Requirements

If you are to be successful, you should have a strong interest in marketing, understanding its core principles, and be familiar with both on and offline channels.

You must have strong communication skills both verbal and written, excellent attention to detail, and great organisational and planning skills to ensure every part of each campaign you are working on come together on time.

.

We can help you get into this role with DMA Student Membership

Being a DMA Student Member shows employers that you’re committed to your professional development and that you’re actively seeking to improve your skill set, making you more employable.

For just £3.75 a month you’ll:

• Get everything you need to jump out from the crowd and shine as a job applicant.
• Professionalise your marketing knowledge with real-life learning, curated by DMA's community of award-winning industry professionals.
• Get free access to the IDM Award in Marketing and the IDM Award in GDPR (usually costing £1,188), giving you a grounding in the fundamentals of marketing, and all the knowledge you need to be a responsible marketer, two key attributes looked for by employers.
• Build your network via a packed programme of events & programmes led by top industry professionals, connecting you with DMA's community of business-leading professionals who are ready to help you on your career journey.

Discover all of Student Memberships benefits and become one here

.

Return to "I'm an Organiser" page

Click here to return to "I'm an Organiser" page to explore more job roles that are best suited to your personality and the DMA resources you should take a look at to get ahead of your competition.