Lifecycle Marketing Assistant | DMA

Lifecycle Marketing Assistant

What is day-to-day life like as an Lifecycle Marketing Assistant , what are the main responsibilities, and what skills do you need to excel?

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Role Profile

As a Lifecycle Marketing Assistant, it will be your role to drive customer engagement increase the retention through campaigns which you will be in charge of organisiaing and developing over time with the values and goals of the organisation in mind. You must be highly creative in order to develop and analyse how marketing campaigns can be utilised to reach the chose demographic and this can be done through different means such as email, social media and in app. Creating a variety of content which can consist of news articles, press releases, case studies and blog posts. You will have to be able to prioritise muliple projects simulataeneously whilst working with speed and conciseness. Working on requests from different teams and collaborating with teams as well.

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Key responsibilities

- Creating marketing campaigns across a variety of different channels which include social media apps, email and e-commerce platforms

- Define audience segments which can be targetted for content

- Wrtiting out copy for different projects and assisting other collegues with their

- Day to day monitoring of the organisation social media presecnce, ensuring a company voice is maintained

- Controlling the interactions with customer through social media on behalf of the organisation and doing this in good time to ensure customer satisaction

- Collaborating with collegues from different departments to deliver an excellent customer journey

- Conducting the creation of ongoing management with PPC campaigns

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Requirements

Have a flair for creative very enganging content and be a creative thinker

An excellent ability to work on tight deadlines constantly as project may pile up

Good organisational and time keeping skills as work may be done without constant supervision therefore it is your responsibility of controlling your workload

Great commuication skills especially writtten and verbal

An adaptable approach when learning how to use software and a good understanding of Microsoft Office.

Knowledge and experience of using google marketing tools including analytics and Ads

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We can help you get into this role with DMA Student Membership

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  • Get free access to the IDM Award in Marketing and the IDM Award in GDPR (usually costing £1,188), giving you a grounding in the fundamentals of marketing, and all the knowledge you need to be a responsible marketer, two key attributes looked for by employers.
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