Executive Content Manager

What is day-to-day life like as a Executive Content Manager, what are the main responsibilities, and what skills do you need

We chatted to Tatenda Chriseri, who is currently a Executive Content Manager at Andragoyo, to find out what day-to-day life is like in his role.to excel?

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Role Profile

As a Executive Content Manager it will be your duty to help the identify, commission, manage and store compelling marketing content across all channels that meet business objectives and resonates with customers. Contribute to a marketing centre of excellence with a strong understanding of and focus on digital culture and capability. The main purpose of your role is to allow the progression and delivery of marketing content strategies across the company's brand, products and customer groups. You'll collaborate with the Head of Content & Digital Marketing as well as other colleagues across to provide content marketing support for the Marketing Department

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Key responsibilites

- Create and then ensure content is kept up to date by creating a marketing content calendar including dates for content reviews and updates

- Implement and maintain a focused central inventory of all marketing content that has been produced

- Implement a framework for tracking customer understanding of and engagement with marketing content and ensures it is kept up to date

- Implement a programme of planned content audits and updates including for tax year-end and other changes required by regulation or the business

- Create and manage updates to web content using the CMS

- Build, send, track and analyse the reports on email marketing

- Works with colleagues in Marketing Operations to implement a testing programme for content marketing

- Helps to collate Marketing Department requirements for, implement processes for, organise training for and track usage of CRM

- Helps to capture and report on marketing analytics used by the team

- Build and maintain editorial calender and written guidelines

- Stay up-to-date with the latest industry trends and customer challenges in order to build a more effective editorial calendar

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Requirements

Strong communicaitioion skills to understand the needs of the client

Ability to develop, organize and maintain proces documentation

Ability to constantly create and maintain training documents

Excellent grammar, punctuation and spelling skills

Experience/consistent performance in deadline-oriented environment due to tight time restraints and volume of work

Ability to manage multiple projects and juggle priorities

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