DMA Talent Marketing Challenge 2023

If you're looking to test your marketing prowess with the chance of winning an industry recognised challenge, you’ve come to the right place!

With the support of digital technology agency DMRi, we’re giving you the opportunity to discover what it’s like to work on a real-life marketing brief.

The Brief

Your mission – should you choose to accept it – is to create a 24-month B2B marketing communications acquisition and retention plan to launch DMRi's brand new competition creation toll, The Entry Platform.

How does it work?

Form your very own mini marketing agency with between two and five fellow students. You must enter as a team of between 3 and 6.

Your team members don't have to be doing your course, be in your year, or even be from your university/college.

Work together to come up with an imaginative and compelling response to the brief. Download the brief here.

The deadline to submit your entry is Monday 5 June 2023 at 23:59. Submit your entry here.

After the deadline, the DMA Talent Team will undertake a preliminary round of judging, selecting a shortlist of around 10 teams.

In this round, just your elevator pitch video or presentation will be looked at, so ensure you make it as compelling as possible!

Then, the shortlist will then be judged by a panel of industry experts, with up to five teams being invited to pitch their ideas to DMRI in July 2023 (exact date tbc), where the winner will be selected.

Resources to help you smash your entry

What are DMRi expecting from you? Find out by watching them explain the brief here,
We got the DMRi team back for another session where they launched The Entry Plaform. They were joined by Scott Logie, Customer Engagement at Sagacity who explained the importance of segmention when tackling the brief. Cordell Burke, Creative Managing Partner from Up There, Everywhere discussed ways to start and grow your creative idea.
Watch the full session, here.
Watch the Entry Platform demonstration, here.
Watch Scott Logie, Using Segmentation to Narrow Down Your Audience/s, in response to the brief, here.
Watch Cordell Burke, How to Develop Your Creative Idea, here.
View the event slide deck, here.

Why do agencies agencies & brands use competitions? Find out here.

We've put together a list of B2B articles that will give you insignts and stats you can reference to support your entry, along with informations on what life as a B2B marketer is like, Check it out here.

Why enter?

This is your chance to work on a real-life brief and win an industry recognised award that’ll set you apart from your peers.

It pushes you to think outside the box and apply your academic knowledge to a brief from the real marketing world, outside of university or college.

The winning team will also get £1,500 to spend on whatever they want.

Who can enter?

- Students who are up for a challenge!

- You don't have to be studying marketing: the challenge is open to students at any stage of any course.

- You must enter as part of a team, made up of between three and six people.

Download the brief

Download the brief here

The deadline to submit your entry is Monday 5 June 2023 at 23:59. Submit your entry here.

Past winners

Take a look at 2021's winners DigiConnect's marketing campaign plan and video to get some inspiration for your entry.

Questions

Questions? Email us on dmatalent@dma.org.uk

We'll soon have a list of FAQs that you can refer to while working on the brief.

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