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DMA Talent Marketing Challenge 2022


If you're looking to test your marketing prowess with the chance of winning an industry recognised challenge, you’ve come to the right place!

With the support of Whyte & Mackay, we’re giving you the opportunity to discover what it’s like to work on a real-life marketing brief.

The Brief

Your mission – should you choose to accept it – is to create a 12-month integrated marketing campaign to acquire 10,000 new mailing subscribers, who have a desire to discover whisky flavours, for Whyte & Mackay.

Get your hands on the brief here

How does it work?

Form a team with between two and five of your fellow students and work together to come up with an imaginative and compelling response to the brief. You’ll submit your entry here, following the guidelines in the brief, between now and the entry deadline of 6 June 2022.

After the deadline, the DMA Talent Team will undertake a preliminary round of judging, selecting a shortlist of around 10 teams.

This shortlist will then be judged by a panel of industry experts, with up to five teams being invited to pitch their ideas to Whyte & Mackay in July 2022 (exact date tbc), where the winner will be selected.

Why enter?

This is your chance to work on a real-life brief and win an industry recognised award that’ll set you apart from your peers.

It pushes you to think outside the box and apply your academic knowledge to a brief from the real marketing world, outside of university or college.

The winning team will also get £1,000 to spend on whatever they want.

Who can enter?

- Students who are up for a challenge!

- You don't have to be studying marketing: the challenge is open to students at any stage of any course.

- You must enter as part of a team, made up of between three and six people.


The closing date for entries is 6 June 2022 and you can submit yours here.

When you're ready to get the ball rolling, hit the button below and download the brief.

We also interviewed brief creator, Kieran Healey-Ryder from Whyte & Mackay for some extra pointers he's looking for in your submission - you can watch it here.

Download the brief here

Take a look at 2021's winners DigiConnect's marketing campaign plan and video to get some inspiration for you entry.

Questions? Email us on

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