Ad Operations Specialist | DMA

Ad Operations Specialist

What is day-to-day life like as a Ad operations specialist, what are the main responsibilities, and what skills do you need to excel?

We chatted to Yasser Zaffar, who is currently working at indeed as an Ad Operations specialist at Indeed to find out how he finds working in the marketing industry and what it took to get to where he is today.

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Key responsibilities

Perform all duties of ad operations including trafficking, troubleshooting, campaign optimizations, and reporting

Effectively communication status of campaigns, technical issues, launch delays, delivery issues

Perform quality assurance checks and debug issues with campaigns to ensure that line items and creative have been set up correctly and are deliverng across all platforms and devices

Monitor and analyze campaign performance

Assist with documenting, updating and maintaining trafficking and work-flow procedures for client accounts

Identify workflow inefficiencies and address ideas to improve the ad ops process

Assist with ad hoc projects as needed

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Requirements

If you are to be successful as a Ad Operations specialist, you must have excellent analytical and problem-solving skills in order to suggest solutions to problems swiftly

Have a good understanding of database interrogation and analysis tools

Excellent communication and presentation skills in order explain your findings to people who don't understand the mechanics behind data analysis

Effective listening skills in order to understand company values and goals

Be resilient to try new ideas if you face hurdles, you'll be expected to work with little to no supervision, so it's important that you're able to motivate yourself

Good planning, time management and organisational skills

Be able to deliver under time pressured conditions and meet tight deadlines consistently

Great teamwork skills and a collaborative approach to sharing ideas and finding solutions

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