Accreditation Agreement - Renewal 2024/2025

IDM Certificate in Digital and Data-Driven Marketing

Accreditation Renewal Agreement - Academic year 2024-2025

Please read and complete this form by 31 July 2024.

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The IDM

The Institute of Data & Marketing advances the careers of marketers through world-class learning.

It accredits over 35 university marketing courses and learning at the Data & Marketing Association.

For over 30 years, we have driven marketing excellence through a totally customer-centric learning approach, helping over 100,000 marketers get better at what they do.

Our learning syllabus is crafted by our tutors – handpicked marketing practitioners – and underpinned by DMA best practice guidance and award-winning case study content.

Our entire learning portfolio offers study options for individuals and corporate business packages, with short and long study options including professional qualifications, Diplomas, Certificates and Awards.

As part of the DMA, our mission is to nurture the next generation of aspiring marketers, advance careers, and guide and inspire industry leaders. Working with those who teach the next generation of marketers is essential so we can feed back the needs of the industry and offer support and guidance..

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The Accreditation

This accreditation recognises that the IDM has evaluated the course structure and the content of digital marketing course modules provided by your University. It acknowledges it to be of a professional standard and will prepare its graduates well for future work in a marketing role. Accreditation is valid for the academic year starting in September 2024 and renews June 2025.

The IDM Certificate in Digital and Data-Driven Marketing is a basic introduction to general terms, concepts, techniques, tools and ways of thinking/learning about digital and data-driven marketing. It is appropriate for, or accessible to, students with little or no work experience in digital and data-driven marketing.

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Syllabus

The IDM have not changed the syllabus requirements for 2024-25, so you do not need to map the content again unless there have been any changes to your university’s course/s content/syllabus.

Please tick each topic to confirm no changes have been made. Please let us know of any changes to your course content/syllabus by emailing Lisa.McLauchlan@dma.org.uk.

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