Responsible Marketing Update

Part of the DMA's Responsible Marketing campaign, join our Legal Team to hear about the latest developments that effect our sector.

Dive into presentations and a Q&A with our speakers to increase your knowledge on legal affairs and explore the MPS (Mailing Preference Service) research launch.

In particular, you'll discover how to create data strategies that prioritise data privacy and result in successful marketing campaigns.

Chaired by John Mitchison, Director of Policy and Compliance, DMA, you'll also hear from:

• Asli Yildiz, Head of Legal, DMA
• Jonathan Ducrot, Privacy Consulting Manager, OneTrust

Join our speakers to learn about:

• The Lloyd v Google case
• UK government's consultation on data protection reform
• The ICO's insights on data protection and privacy expectations for online advertising proposals​