GDPR and you, chapter two | DMA

Filter By

Show All
X

Connect to

X

GDPR and you, chapter two

T-gdpr-ch22-3.jpg

A quarter of businesses are not on course to meet coming GDPR changes, and B2B marketers are the least prepared, but the Brexit vote has not had the impact feared according to new DMA research

Hear more from the DMA

Related Articles

The DMA welcomes the Upper Tier Tribunal judgement which has completely rejected the ICO’s appeal in its case versus Experian. The UTT ruling confirms the DMA’s interpretation of GDPR in the important areas of transparency and legitimate interests, giving greater certainty to the market. This is a milestone case that establishes important legal precedents.

ExperianCaseOverturnWebimg (1).png

When thinking about sustainable marketing, often we think about the channels we use, or materials we use in a physical sense. We overlook things like the audience targeting, data cleanse & optimisation, which have a big impact on minimising wastage.

1714037684255.png

Purple Square’s Tim Biddiscombe interviewed marketing data and tech industry veteran Andy Masters about the essential roles of listening, learning and trust in building holistic and effective customer journeys.

Thumbnail Reimagining CX _Andy Masters 600x400.jpg

The subject of Generative AI and Real-Time Personalisation, two very interesting, interrelated subjects, in that they both deal with the here and now, presenting information with an immediacy and accuracy bordering on the prescient.

iStock-1366023601.jpg