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DMA insight: The customer loyalty landscape in 2018

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Are customers loyal to brands? What are customers demanding from brands in exchange of their loyalty? Do they follow deals and offers or do they stick with a brand?

In collaboration with Foresight Factory, and sponsored by Pure360 we created the ‘Customer Engagement 2018: How to win trust and loyalty 2018’ report.

Have a look at our latest infographic and discover the multi-dimensionality of customers and their loyalty.

Keep reading as we reveal that:

  • 78% of consumers show some loyalty to brands but 39% feel less loyal to brands now than a year ago
  • Functional needs are key factors in driving both habitual (82%) and genuinely loyal (90%) customers
  • 70% of consumers would like rewards to be more tailored to what they like

Hear more from the DMA

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