DMA insight: The customer loyalty landscape in 2018
30 Nov 2018
![T-ce-loyalty-web1-(2)-461.png](/uploads/articles/T-ce-loyalty-web1-(2)-461.png)
Are customers loyal to brands? What are customers demanding from brands in exchange of their loyalty? Do they follow deals and offers or do they stick with a brand?
In collaboration with Foresight Factory, and sponsored by Pure360 we created the ‘Customer Engagement 2018: How to win trust and loyalty 2018’ report.
Have a look at our latest infographic and discover the multi-dimensionality of customers and their loyalty.
Keep reading as we reveal that:
- 78% of consumers show some loyalty to brands but 39% feel less loyal to brands now than a year ago
- Functional needs are key factors in driving both habitual (82%) and genuinely loyal (90%) customers
- 70% of consumers would like rewards to be more tailored to what they like
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