DMA insight: The customer Loyalty landscape in 2018 | DMA

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DMA insight: The customer loyalty landscape in 2018


Are customers loyal to brands? What are customers demanding from brands in exchange of their loyalty? Do they follow deals and offers or do they stick with a brand?

In collaboration with Foresight Factory, and sponsored by Pure360 we created the ‘Customer Engagement 2018: How to win trust and loyalty 2018’ report.

Have a look at our latest infographic and discover the multi-dimensionality of customers and their loyalty.

Keep reading as we reveal that:

  • 78% of consumers show some loyalty to brands but 39% feel less loyal to brands now than a year ago
  • Functional needs are key factors in driving both habitual (82%) and genuinely loyal (90%) customers
  • 70% of consumers would like rewards to be more tailored to what they like

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