17 Feb 2012
Consumers love coupons, but don’t take my word for it. In a TolunaQuick survey carried out in December 2011, over 50% of UK consumers said that coupons they receive through the letterbox were really useful. And, a massive 78% said they would redeem coupons more regularly if they received them in the post.
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We all want to do the right thing regarding recycling, right? If you're reading this, then it's likely you're in the 90% of UK consumers who claimed to recycle household waste, including print daily or several times per week.
When thinking about sustainable marketing, often we think about the channels we use, or materials we use in a physical sense. We overlook things like the audience targeting, data cleanse & optimisation, which have a big impact on minimising wastage.
All too often going paperless is championed by businesses wanting to move their customers on-line to reduce cost, but the benefits and effectiveness of one medium over the other is not that clear cut.
