07 Dec 2020
A Guide to Cookies and Compliance
The DMA’s Cookie Guidance Group has provided support in response to the ICO’s guidance on cookies and their usage.
12 May 2020
The Seven-Step Ad Tech Guide
The DMA and ISBA along with other contributors have been working together to provide support and guidance in response to the findings from the Ad Tech Review
21 Feb 2020
A Guide to Service Messaging
Service messaging is both an effective marketing tool and an integral part of the operating process. The DMA's Privacy Working Group - a hub of the Responsible Marketing Committee - takes a look at service messaging through the lens of permissions, legislation and the challenge of service...
26 Jan 2020
DMA GDPR guidance for marketers
Covering GDPR essentials; Accountability; Consent and legitimate interests; and Profiling, our guidance series takes marketers step-by-step through a GDPR journey that will transform business
15 May 2019
DMA GDPR guidance: Profiling
As part of our guidance series for marketers, we take a detailed look at profiling. Read on to download the guidance.
15 May 2019
DMA GDPR guidance: Consent and Legitimate Interests
The next instalment in our guidance series takes marketers inside two of the key legal bases of GDPR: Consent and legitimate interests. Read on to download the guidance, and access other DMA GDPR guidance pieces.