30 Apr 2024
DMA's full analysis of the Upper Tier Tribunal judgement and how they benefit DMA members
DMA Analysis: The Upper Tier Tribunal rejects ICO appeal in the Experian Case. What does the verdict mean for DMA members?.png)
30 Apr 2024
DMA Analysis: The Upper Tier Tribunal rejects ICO appeal in the Experian Case. What does the verdict mean for DMA members?
The DMA welcomes the Upper Tier Tribunal judgement which has completely rejected the ICO’s appeal in its case versus Experian. The UTT ruling confirms the DMA’s interpretation of GDPR in the important areas of transparency and legitimate interests, giving greater certainty to the market.....png)
16 Apr 2024
WhatsApp and Facebook Messenger Automation
Maximising B2C Impact Digital marketing is in the midst of a notable shift, thanks to messaging apps like WhatsApp and Facebook Messenger. They’re taking center stage as effective B2C marketing automation tools.
16 Jan 2024
Innovations in UK Retail with Customer Data Platforms
UK’s retail landscape is evolving rapidly, with Customer Data Platforms (CDPs) at the forefront, helping retailers to intimately understand their customers.
14 Dec 2023
Data & Marketing Commission announces new Chief Commissioner
Emma Martins confirmed as new Chief Commissioner of the Data & Marketing Commission
04 Dec 2023
Automated Entry into Promotions Guidance
Organisations can use a variety of methods to collect and harness an individual’s personal information for direct marketing purposes or encourage consumers to take part in their promotions. This Automated Entry into Promotions Guidance to go into posts was born out of requests to the legal...
23 Nov 2023
Don't underestimate the importance of a campaign brief
We’ve all been there. After completing the initial strategy and planning for a new marketing campaign, you find yourself under pressure to start delivering it straight away.
24 Oct 2023
UK SMEs support pending reforms to UK data privacy laws
The DMA's latest report reveals strong business support for reforming UK data privacy laws, so urges UK Parliament to complete passage of the DPDI Bill without hesitation
03 Oct 2023
Preparing your email marketing for DPDI and continually-changing data laws
The UK is finalising new legislation to update DPA 2018, UK GDPR and PECR. The Data Protection and Digital Information Bill (DPDI) aims to create a new data regime for UK businesses and consumers but is still subject to change and best practice guidance will take time to be established. With the...