18 Jan 2017
Your webinar questions answered
The remaining questions from our opt-in vs opt-out fundraising webinar have been answered by the DMA team and the RNLI
16 Jan 2017
The GDPR is good for your business (trust us!)
The General Data Protection Regulations (GDPR) come into effect in May 2018, and it’s a hefty set of wide-reaching reforms. But don’t panic – the GDPR is a great opportunity to make data work harder and more effectively for your business.
02 Jan 2017
Data 'chain of custody' : Learning from forestry protection
2016 will go down in history as deeply troubling from the data handling perspective. While businesses struggle to deal with huge volumes of data there is much they can learn from an industry that deals with forests of its own – paper. Just as the sustainability of forests need global commitments...
20 Dec 2016
Six data-driven marketing predictions for 2017
Jaywing Marketing Practice Director, Nick Evans discusses what 2017 will bring for data-driven marketing.
01 Dec 2016
The Future of Marketing is Customer Control
Customer control of data is embraced by forward-thinking brands. How should marketers navigate this new era?
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31 Oct 2016
Why you should open your doors for the DMAâs compliance audit
We were recently invited to participate in the pilot of DMA’s extended compliance audit process for data businesses. I now encourage your organisation to open its doors to the DMA, when the initiative is rolled out fully next year.
28 Oct 2016
Sorted for E-Receipts & Wizzy Recommended Practices (with apologies to Jarvis Cocker!)
Brands are increasingly offering customers the opportunity to obtain an e-receipt at point of sale. Although ostensibly providing an electronic record of the transaction, some may believe this also satisfies soft opt-in requirements, meaning the brand automatically obtains consent to send...
24 Oct 2016