06 Oct 2023
What our judges are looking for
We have asked members of the Customer Data Council and Value of Data Committee to join us in writing a three-part series to let you know about what they look for when they are judging, their experience of judging this year’s awards, and what made the award winners stand out in their categories.
03 Oct 2023
Preparing your email marketing for DPDI and continually-changing data laws
The UK is finalising new legislation to update DPA 2018, UK GDPR and PECR. The Data Protection and Digital Information Bill (DPDI) aims to create a new data regime for UK businesses and consumers but is still subject to change and best practice guidance will take time to be established. With the...
26 Sep 2023
Strategies for Boosting Engagement and Reducing Unsubscribes
This is the first in a four-part series where members of the Email Council's Research Hub dive into the statistics of the Email Benchmarking Report 2023. This article looks at unsubscribe and bounce rates.
26 Sep 2023
Regulation Hub Update - Summer 2023
The latest regulation and compliance news for contact centres from the DMA Contact Centre Council’s Regulation Hub.
20 Sep 2023
Webinar: The Future of Copywriting - Empowering Creativity with AI Tools
What is artificial intelligence (AI) and how can we create better content with it? You found out alongside Tim Tucker, a digital content strategy specialist with over 25 years' experience in copywriting and editing and a DMA tutor.
12 Sep 2023
Customer Engagement 2023: How to Win Back Customers and Rebuild Loyalty
How have consumer habits changed in response to the ongoing cost-of-living crisis? Find out in the latest report in our Customer Engagement series.
09 Aug 2023
Can I Edit Misspelled Email Addresses in B2B Lists?
This is the third in a series of articles by the DMA Email Council answering questions about B2B email marketing. This article explores how you can edit misspelled email addresses responsibly.1.png)
02 Aug 2023
Virtual: Fundraising Forum - A Marketer's Guide to Smokescreen Testing
How can you drive meaningful change to your charity's marketing and fundraising approaches? Find out alongside the DMA, Macmillan Cancer Support and Worldwide Cancer Research at the Fundraising Working Forum.
28 Jul 2023
How can I Maintain a Healthy B2B List?
This is the second in a series of articles by the DMA Email Council answering questions about B2B email marketing. This article explains how you can maintain a healthy B2B contact list for effective email marketing..png)