09 Oct 2017
A good slogan - worth it?
Four little words, known by all. Why is L’Oréal's tagline one of the most definitive of our age? A brief look at its creation, history and evolution.
09 Oct 2017
Release the words within
Writers find themselves stuck in the mud, so here's eight ways you can clamber out and over your writer's block
09 Oct 2017
Is real-time content creepy
Join Return Path, LetsTalk Strategy and dotmailer for a session on making sure your real-time content connects with, rather than creeps out, your consumers![T-59db6347e73f7--is-real-time-content-creepy[2]_594a2e405da3d_59db6347e72fc.png](/uploads/articles/T-59db6347e73f7--is-real-time-content-creepy[2]_594a2e405da3d_59db6347e72fc.png)
09 Oct 2017
Part II DMA presents Customer Engagement: Travel with Mike Brinn and Rob Scott
Last month Mike Brinn, Global Loyalty Director and Rob Scott, Group Creative Director were invited to share their experience on how to build a successful loyalty scheme by driving true customer engagement. Here is what we learnt from the session.
09 Oct 2017
DMA Awards commits to 50:50 as WACL President is appointed Chair
DMA announces Kerry Glazer as its Chair of Judges and partners with Creative Equals to achieve gender diversity in its Awards juries.
06 Oct 2017
In-house or outsource: How does a brand decide the best way to grow its community with paid media?
The DMA Social Media Council provides advice for brands to solve their biggest customer engagement dilemma_59d77492dcbe7.png)
06 Oct 2017
Send in the clowns
Vodafone's optimistic look towards the future, clowning around with Audi, Theresa May's especially extended coughing fit and a typeface that has sent Ryan Gosling off the rails. Another week means another round-up with DMA Writing Manager, Rosanne Stewart.
05 Oct 2017
Irish High Court refers challenge to Standard Contractual Clauses to EU Court of Justice
Latest challenge to transfer of personal data outside the EU referred to European court expected to kick start updates ahead of GDPR coming into force
04 Oct 2017
Part I: DMA presents customer engagement in travel
The DMA and Foresight Factory carried out some consumer research into what makes good customer engagement, by speaking to consumers themselves. The base was 2,009 online respondents in Britain aged 16 and over.