12 Apr 2019
Supercharge your marketing with a smart segmentation strategy
Segmentation is the classification of different groups of consumers or organisations, based on similar needs, behaviours or interests, allowing businesses to be smarter in their targeting and create messages that resonate with particular segments.
10 Apr 2019
The Lead Generator's Guide to Creating Unique B2B Content
We all know content is important, but how do you create unique, original content that will stand you apart from your competitors?
09 Apr 2019
Because he's worth it: Understanding the shifting landscape of male beauty
Human Theory's latest insight report looks at consumers in the rapidly growing male beauty space. We delve into what's important to the new male, beauty consumer, and how brands should talk to them in a way that resonates in both tone and content.
Steve Sullivan
Channel Doctors
Founder - Channel Doctors & Vice Chair of DMA's Contact Centre Council
05 Apr 2019
Longer, More Complicated. But Better?
The average UK customer service call length has increased by 33% in past 15 years to 5 minutes & 12 seconds. Are we able to cope with what customers are sending our way?
04 Apr 2019
Use RFM modelling to generate successful customer segments
RFM modelling empowers marketers to define segments based on activity and value.
04 Apr 2019
Planning with JICMAIL Series: Issue 1
Revisiting the measurement of mail in econometric models. Louise Cook explains what JICMAIL means for the industry from an econometric point of view.
04 Apr 2019
Planning with JICMAIL Series: Issue 2
Marketing is blighted by the Cobra Effect - and the way we measure campaign effectiveness creates the risk of unintended consequences. However, new functionality offered by JICMAIL is one of the ways we can start to ward against that danger, writes Richard Shotton
03 Apr 2019
The changing anatomy of the B2B Buyer
Discover what B2B marketers can do to adapt and excel in the new dawn of B2B buyers.
03 Apr 2019
How Psychology is Used to Influence Consumer Behaviour
Consumer behaviour, or how people buy or use a product or service, is a valuable source of research, particularly in the retail industry.