17 Jan 2024
Unlocking the true potential of telemarketing: in-house versus outsourced
Cost is a major factor when deciding whether to handle your sales development in-house or outsource to an external team. We drill down into the true costs of in-house versus outsourced telemarketing, uncovering the hidden costs and the additional value offered by a specialist agency.
16 Jan 2024
Innovations in UK Retail with Customer Data Platforms
UK’s retail landscape is evolving rapidly, with Customer Data Platforms (CDPs) at the forefront, helping retailers to intimately understand their customers.
11 Jan 2024
Innovating Insurance with Marketing Automation
The insurance sector, historically grounded in tradition, is experiencing a digital shift with marketing automation at its core. Artificial Intelligence (AI) optimises routine tasks, crafts personalised campaigns, and forecasts customer behaviour.
11 Jan 2024
Real-Time, Near-Real-Time & Batch Personalisation
Personalisation is a significant marker of progress in the ever-evolving landscape of marketing automation. It helps distinguish between the traditional and more contemporary approaches.
10 Jan 2024
Multi-touch attribution (MTA) is a game-changer for marketing, but why is it often ignored?
MTA (multi-touch attribution) is an approach to measuring marketing effectiveness that works by linking all the known steps in a customer journey prior to a sale being made. It then uses machine learning to allocate weights to the value of each step according to the way they each contribute...
03 Jan 2024
2023 Sustainability Wrap Up
Now that 2023 has drawn to a close, it’s a great time to reflect on some key sustainability trends that have had a big impact the past year. Below is a breakdown of the key trends and the growing impact they have on the sustainability of our planet.
19 Dec 2023
Marketers New Year Checklist
Start the new year right and finish the financial year strong, tick off the ‘must-do’s’ post-peak.
05 Dec 2023
NEWS: Q3 2023 Results - Mail's effectiveness at the sharp end of the multichannel purchase journey increases in Q3 2023
The latest quarterly results reveal that 6% of mail (including Direct Mail, Business Mail, Partially Addressed Mail and Door Drops) prompted a purchase in Q3 2023, up from 5% a year ago. For the first time, JICMAIL can report that half of these purchases were made online while just over a third...
05 Dec 2023
Q3 2023 Webinar: A first look at our new metrics plus how to build the case for mail
Join JICMAIL for a run through the latest Q3 data results and an in-depth look at these new variables. In addition, we'll be showcasing how you can create the case for mail in just 20 minutes using Discovery 3.0.