What email marketers need to know about AI

Robots can't climb stairs, catch a ball or tell a joke. For simple human tasks robots have a lot to learn. But when it comes to copywriting and email marketing, are the machines your friends - or your foes? Hear from Phrasee, Gumtree and Domino’s Pizza Group bringing AI into email marketing.

Machine learning means AI bots can now write simple stories and manage copywriting tasks.

And they don't need a coffee or a cuddle to produce their work either.

Hear from businesses bringing AI into marketing:

• Chaired by, Mark Runacus, partner, Karmarama
• Phrasee CEO and 2016 "Tech Entrepreneur of the Year" Parry Malm. His company claims to write better subject lines than humans, and will take you through the different types of AI available to marketers.
• Matt Button, head of CRM, Gumtree, takes you on a journey through digital transformation, and spills his operational secrets for you to take away and use as you see fit
• Nicola Keane, CRM Manager, Domino’s Pizza Group. Digital is new, AI is even newer and Domino’s has embraced both. This session will explore how Domino’s goes about doing what it does with some real life examples of taking a forward thinking, yet practical, approach to AI and how we use it to educate, entertain and ultimately drive value for and from our customers.

This session is a great chance to hear first-hand from brands pioneering the use of AI in their marketing, and their approach to email.

We all know that AI is the future, so let's get there a little more quickly.

To view the full agenda, please click here.

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