Webinar: Visual Marketing Series - Driving visual earned content

According to a 2015 study by Hubspot and Smart insights, 58% of marketers struggle to create enough content, 55% struggle to create quality content, and 51% don’t know how to measure it’s effectiveness.

By the end of this series you will be empowered with the knowledge to help you overcome these challenges and enable you to implement a visual marketing strategy that supports conversion, engagement and loyalty for your brand. Take each webinar as a training session, have the option to test your knowledge at the end of each one and, by the end, you can obtain a Visual Marketing Series certificate of completion.

The first webinar “Driving visual earned content” examines how to obtain quality and frequent consumer-generated content that is rights approved to be used as part of your brand strategy and communications.

In the first webinar of this series you will learn:

• How to use Instagram for marketing
• Case studies in campaigns that encourage content sharing
• How to use hashtags - properly
• How to identify and leverage ambassadors and influencers
• Customer content rights management

All these elements will help you learn how to give back more to your customers, and make your marketing more relevant, better looking and a better destination.

Seize this opportunity to register to Webinars 1 and 3 of this series to get your certificate of completion of the Visual Marketing Series at the end:

Wednesday 6 April, 3.00pm, Webinar: Visual Marketing Series - Converting Bystanders to Buyers

Wednesday 11 May, 3.00pm, Webinar: Visual Marketing Series - Engage consumers across the entire journey

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Sponsored by

Get £200 training credit when you book a course or qualification before 5pm on Thursday 31 August. Email us at training@theidm.com or call 0208 6140255 and quote CREDIT200.

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