Webinar: using CRM to transform your online ads

Develop new approaches to Google and Facebook ads using your existing CRM data in this webinar with emarsys.

The ancient Greeks said 'Know yourself'. For marketers it's better to know your customer.

Finding that elusive 'single customer view' can be difficult for marketers to put together.

Use your existing CRM database to build new behavioural or transactional segments. Find those customers who spend the most with you, and match them to new segments to find your best prospects.

Join our webinar to find out how, chaired by Stephen Gilbert, head of CRM and loyalty at MoneySuperMarket and presented by Niki Middleton, solutions consultant at emarsys, who will explain:

• Principles of CRM-based advertising
• How to refine Facebook and Google campaigns
• Recent changes to the adtech market and the future of adtech
• How to add value and improve ROI

Joining Niki and Stephen will be Alexandra Simon, head of digital marketing at fashion retailer BrandAlley, who will explain how these techniques improved their ad efficiency.

Matching techniques allow brands to target individuals and match data to find those who are most likely to buy.

Known customers are the most likely to to buy again. Even if customers have oped out or don't open their emails, synchronising Google and Facebook campaigns can drive up conversion rates.

Join emarsys to find out how to make the most of your Facebook and Google spend, with tips for reducing adword spend and limiting keywords.

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Sponsored by

Get £200 training credit when you book a course or qualification before 5pm on Thursday 31 August. Email us at training@theidm.com or call 0208 6140255 and quote CREDIT200.

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