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Wednesday, 29th March 2124

Online

Ticket Information

DMA member: £0 (+VAT)

Non member: £0 (+VAT)

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Since Freakanomics and Nudge!, behavioural economics have proved a powerful way to look at communications and influence. Join IBM Watson IoT, Earnest and Cambridge Analytica to explore how to apply this thinking to B2B marketing

Uncover the mystery behind behavioural economics and how to apply it to B2B marketing in this webinar with IBM Watson IoT, Earnest and Cambridge Analytica.

Behavioural economics melds behavioural psychology with financial decision-making to understand how people think and feel, and then persuading them to make a decision.

The government uses its famous 'nudge' unit, and consumer brands have discovered significant improvements from this technique.

Join three experts in the field to apply behavioural economics to B2B marketing. hear from:

  • Scott Stockwell, global content director, IBM Watson IoT
  • Chris Wilson, managing director, at agency Earnest
  • Expertly chaired by Richard Robinson, VP Commercial, Cambridge Analytica, noted for its expertise in political persuasion

Hear from these three experts in behavioural economics who will explain the theory and give examples you can apply to your marketing, from new ways to reach buyers, through nudges that work, to ways to improve your conversions.

Sign up here

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Get £200 training credit when you book a course or qualification before 5pm on Thursday 31 August. Email us at training@theidm.com or call 0208 6140255 and quote CREDIT200.


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Contact

For all enquiries regarding this event, including sponsorship opportunities, please contact Charlotte Gough.

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