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Friday, 14th July 2124

United Kingdom

Ticket Information

DMA member £0.00+(VAT)

Non member £0.00+(VAT)


No longer a buzzword, programmatic is a crucial part of the marketing toolbox. Join marketing software specialists MediaMath for a session on the essentials.

Programmatic marketing is the most important innovation in the marketing space for some time. But there’s a problem: you need to know a lot more about it.

Join us online for an expert session on the essentials chaired by Andy Letting, a senior digital professional specialising in social marketing and programmatic. He has worked for brands including Avis, Johnson & Johnson, BSkyB and Ladbrokes.

You will learn:

  • The fundamentals of programmatic, from the technical to the creative to the execution
  • The role played by programmatic in today’s marketing mix
  • What the key language is around the technique. As a new kid on the block, programmatic brings a whole new vocabulary to the table, so learn what words mean what.
  • About the myths that prevent marketers getting the most out of programmatic – and how to work around them

The session is led by Trevor Miranda, EMEA / APAC certification lead at MediaMath. He’ll take you through this primer step-by-step and leave you with a new understanding of programmatic’s rich potential. Take what you learn and use it straight away to enhance your own marketing output.

Book now and we’ll see you online.


Sponsored by

Get £200 training credit when you book a course or qualification before 5pm on Thursday 31 August. Email us at or call 0208 6140255 and quote CREDIT200.

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For all enquiries regarding this event, including sponsorship opportunities, please contact Lucy Chapman.

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