DMA - Data & Marketing Association

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When & Where?

Friday, 9th February 2125

Online

Ticket Information

DMA member £0.00(+VAT)

Non member £0.00(+VAT)

BrightTalk Webinar - Web Image.png

The first in a two-part series from the BrightTALK Marketing Intelligence & Analytics webinar summit, learn to improve your customer engagement by making the most of data

This webinar examines how effective analytics drive better decision-making and improve customer experiences. You’ll also learn how technology creates real-time improvements in marketing performance.

Jonathan Carter, head of customer strategy – global services, Acxiom – leads the session and introduces our panel. You will hear from:

  • Lee Witherell, managing director, Communisis Data Intelligence
  • Ruaraidh Thomas, MD, DST Applied Analytics
  • Simon Daniels, head of marketing operations, Hanson Wade

As businesses become experts at collecting personal data from customers and clients, they build vital insight into behaviours and preferences.

This webinar tells you how to use that insight to improve the performance of your customer engagement and experience programmes.

Get £200 training credit when you book a course or qualification before 5pm on Thursday 31 August. Email us at training@theidm.com or call 0208 6140255 and quote CREDIT200.


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Contact

For all enquiries regarding this event, including sponsorship opportunities, please contact Lucy Chapman.

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