When & Where?
Friday, 9th February 2125

There is an old marketing adage that goes something like this: "Half the money I spend on advertising is wasted; the trouble is I don't know which half."
Depending on who you ask, this is attributed to American entrepreneur John Wanamaker, British entrepreneur William Lever who co-founded Unilever. Or it could have been Henry Ford.
Whoever said it, they neatly summed-up the need to target an audience and refine your marketing.
Join our webinar with Tableau for an overview of their product, Tableau Desktop, which turns your data into meaningful insights.
Tableau is already available as a 14-day trial. Those that join our webinar will be able to use an extended trial key, which means you can use it at no cost right up to the end of 2015.
Combine your free trial with our webinar and you have a insightful and in-depth introduction to big data and analytics.
Louis Archer, Tableau's senior marketing specialist, will take you through the webinar and start you off on mining your data to make the most of your marketing.
Topics will include:
- SEO and inbound tactics
- Digital advertising
- Landing page and email testing
- Predictive analytic lead scoring
- Telemarketing campaigns targeting
- Optimising for specific territories
- Impact and ROI - closing the loop
Join our webinar and receive an extended trial key to use until the end of the year. Get started with your free trial here today.
#dma
Earn valuable points towards your IDM Continuing Professional Development (CPD) scheme by attending DMA events. Attend this webinar and you will receieve 1 CPD points.
Sponsored by
Get £200 training credit when you book a course or qualification before 5pm on Thursday 31 August. Email us at training@theidm.com or call 0208 6140255 and quote CREDIT200.
Book Now
Contact
For all enquiries regarding this event, including sponsorship opportunities, please contact Lucy Chapman.
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