When & Where?
Friday, 9th February 2125
Ticket Information
DMA member: £0 (+VAT)
Non member: £0 (+VAT)

The Joint Industry Committee (JIC) will measure readership and usage of mail. With close to £2billion per year spent on the channel, JIC will act as a standard measurement body to help mail continue to thrive. Learn all about this new era in mail at this introductory, online session.
Mail is a crucial fixture on the marketing landscape, with over £2billion spent each year in UK marketing and advertising spend.
But the channel has lacked an independent measurement body.
To address this a Joint Industry Committee (JIC) has been created. JIC unites key organisations across marketing to create a standard measurement system for mail: the DMA partners with Royal Mail, Whistl, ISBA and the Institute of Practitioners in Advertising to complete this line-up.
Head online on Tuesday 24 October at 3pm for a webinar that introduces exactly what the JIC entails.
You will learn:
- How the JIC came to life and the remit of the Committee
- How the JIC will benefit the mail industry and mailing houses
- How to implement the best practice initiatives the JIC propose
Speakers include:
- DMA Group CEO, Chris Combemale, who will chair the session
- Kerry Holden, managing director, Mail Bird
- Hayley Taank, mailmark customer take on consultant, Royal Mail
- Rob Wainwright, head of sectors direct and development, Royal Mail Wholesale
The JIC is a crucial step in ensuring that mail continues to thrive in a noisy marketing environment. Learn all about this new era in mail measurement with our webinar.
Get £200 training credit when you book a course or qualification before 5pm on Thursday 31 August. Email us at training@theidm.com or call 0208 6140255 and quote CREDIT200.
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Contact
For all enquiries regarding this event, including sponsorship opportunities, please contact Charlotte Quirk.
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