DMA - Data & Marketing Association

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When & Where?

Tuesday, 18th April 2124

Online

Ticket Information

DMA member £0.00(+VAT)

Non member £0.00(+VAT)

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Join our webinar with Data Capture Solutions and Neopost to give your customers a seamless introduction to your brand by perfecting your customer onboarding.

Make your onboarding first class in this webinar with Data Capture Solutions and Neopost.

Customer onboarding refers to that process between first contact with a consumer, and turning that contact into a customer.

To turn consumers into customers the simplest answers are often the best, particularly as Gartner research suggests that it takes as many as five separate contacts to turn a consumer into a customer. The 'onboarding' experience is critical to both customer acquisition and business growth.

In this webinar learn:

  • What onboarding means today, from consumers registering their interest, applying for a loan, filing a claim or enrolling a student
  • How Amazon reduces friction, from Dash buttons to physical stores
  • All about the technology you need to build stronger relationships with your customers and potential customers
  • How new media and customer expectations have changed onboarding - friction means failure
  • What happened when Blackberry and Nokia failed to keep ahead of the curve

Join Dean Francis, senior business consultant with Data Capture Solutions who specialises in making technology simple to meet business needs, and Antony Paul, marketing manager, Neopost, who uses insight and data to drive business growth.

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Sponsored by

Get £200 training credit when you book a course or qualification before 5pm on Thursday 31 August. Email us at training@theidm.com or call 0208 6140255 and quote CREDIT200.


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Contact

For all enquiries regarding this event, including sponsorship opportunities, please contact Charlotte Gough.

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