The secret life of mail: what every planner needs to know

Join us for this free breakfast briefing on Wednesday 28 January at 41 Portland Place, chaired by Charles Ping, Chief Executive at Fuel, where all will be revealed.

This event is now sold out. To be added to the waiting list please email lauren.kaye@dma.org.uk

Over an 18-month period, Royal Mail MarketRearch conducted a series of research projects using CCTV cameras, neuroscience, focus groups and surveys to get a complete picture of consumers’ attitudes to mail – including what they say they do with mail vs what actually happens in the home.

If you’re an ad planner, this is one event in 2015 you’ll want to be at.

A morning of big names and bigger insights!

Matthew Heath, Chairman & Chief Strategy Officer, LIDA reviews the results of this groundbreaking study - prepare to be stunned!

Kit Altin, Planning Director at Leo Burnett reveals the thinking behind the DMA Awards Grand Prix winner, Second Chance campaign. Be the first to hear how this emotionally charged, hard-hitting campaign came about.

And let's not forget that mail was a vital component of the Second Chance campaign.

This brings us to our next speaker, Jonathan Harman, Managing Director, Royal Mail MarketReach, who will update you on the latest Royal Mail tools and trends to help you get the maximum results from mail.

What next for mail? Nigel Polglass, Chief Operating Officer, Whistl rounds off the morning with a look at the future of mail, in particular campaign integration.

In a few short hours, you'll pick up insights and inspiration to help you make 2015 the best year yet for your business.

#DMAadmail

Get £200 training credit when you book a course or qualification before 5pm on Thursday 31 August. Email us at training@theidm.com or call 0208 6140255 and quote CREDIT200.

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