Stop selling and start serving: how to bring data, creativity and technology together

We are currently experiencing a particularly high volume of bookings. If you'd like to be added to the waiting list please email Lucy Chapman.

Giving consumers what they want is the right way to win in the digital age, but finding out what they want means working at that sweet spot where data, creativity and technology meet. We can help show you the way.

This event will focus on the most basic of marketing principles, adding value.

How do brands and their agencies build on data to produce those killer insights and knockout creative?

We have a packed day planned with presentations from both brands and agencies, all looking at that point where data, creativity and technology meet.

Topics on the day will include:

• The death of CRM and rise of consumer experience (CXM).
• Data-driven creative: how the canny use of data can produce outstanding creative ideas.
• Is the medium the message? Aren’t the context and the journey more important?
• Selling is dead. Long live service.
• Brands need customers. But customers need brands too. Making this work in our data-driven world.

Last year we explored real time marketing and automation, one of the new frontiers for the one-to-one marketing industry. It’s now emerging as one of the most significant trends in marketing this year. Don’t miss this year’s event. You will learn something.

#dmadata

Earn valuable points towards your Continuing Professional Development (CPD) scheme by attending DMA events. Attend this event and you will receive 3 CPD Points.

We are currently experiencing a particularly high volume of bookings. If you'd like to be added to the waiting list please email Lucy Chapman.

Get £200 training credit when you book a course or qualification before 5pm on Thursday 31 August. Email us at training@theidm.com or call 0208 6140255 and quote CREDIT200.

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