When & Where?
Friday, 9th February 2125
TBC
DMA members are invited to attend this free PRCA Charities and Not-For-Profit Group event which will look at how PR and one-to-one marketing help each other to meet charities' objectives and build donor communities of long-term value.
One-to-one marketing can be highly personalised, contextually relevant and rewarding and PR can be authoritative, persuasive, and intrinsically shareable. Working together, these two disciplines can:
- Generate useable big data
- Deliver more value to supporters
- Motivate behaviour change
- Build and reinforce brand value
- Leverage great content
At the event, a range of experts will:
- Discuss how we can take the best of these two disciplines and improve collaboration - within organisations and across agencies
- Share best practice examples of where the two disciplines are already collaborating well today
Identify the likely challenges ahead, and suggest ways around them
Get £200 training credit when you book a course or qualification before 5pm on Thursday 31 August. Email us at training@theidm.com or call 0208 6140255 and quote CREDIT200.
Book Now
Contact
For all enquiries regarding this event, including sponsorship opportunities, please contact Ellie Turner.
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