DMA - Data & Marketing Association

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When & Where?

Friday, 9th February 2125

Central London
TBC

DMA members are invited to attend this free PRCA Charities and Not-For-Profit Group event which will look at how PR and one-to-one marketing help each other to meet charities' objectives and build donor communities of long-term value.

One-to-one marketing can be highly personalised, contextually relevant and rewarding and PR can be authoritative, persuasive, and intrinsically shareable. Working together, these two disciplines can:

  • Generate useable big data
  • Deliver more value to supporters
  • Motivate behaviour change
  • Build and reinforce brand value
  • Leverage great content

At the event, a range of experts will:

  • Discuss how we can take the best of these two disciplines and improve collaboration - within organisations and across agencies
  • Share best practice examples of where the two disciplines are already collaborating well today

Identify the likely challenges ahead, and suggest ways around them

Get £200 training credit when you book a course or qualification before 5pm on Thursday 31 August. Email us at training@theidm.com or call 0208 6140255 and quote CREDIT200.


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Contact

For all enquiries regarding this event, including sponsorship opportunities, please contact Ellie Turner.

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