Navigating B2B marketing - an insight into marketing automation and other collaborative marketing applications

We are currently experiencing a particularly high volume of bookings. If you'd like to be added to the waiting list please email Maneeta Shina.

B2B marketing is an evolving, exciting field. Too often in the shadow of B2C, the unique challenges for senior marketers working in the B2B realm demand answers.

This morning session tackles some of the key issues facing senior marketing decision makers seeking a greater understanding of automation in the B2B arena.

Expect to learn:

• The steps marketing needs to take to claim its rightful place in the boardroom
• The utility of marketing automation and how businesses can break down barriers to collaboration and improve business outcomes
• How disruptive content meets technology to create a tangible difference to your marketing
• How to integrate marketing automation into the marketer’s toolkit
• The key role played by automated marketing in aligning sales and marketing functions

The event will be led by our chair, David Reed (editor and chief of the IDM journal).

Our speakers include Adam Sharp, MD at CleverTouch Marketing; Joe Edwards, digital and social director at Marketing Options International; Claire Wood, director brand and marketing at Deloitte; and Shane Redding of Think Direct.

We will round off with a panel discussion and closing comments from our chair. This is an ideal event for senior marketers looking for a crucial edge in B2B marketing.

#dma #idm

Earn valuable points towards your IDM Continuing Professional Development (CPD) scheme by attending DMA events. Attend this event and you will receive 2 CPD Points

We are currently experiencing a particularly high volume of bookings. If you'd like to be added to the waiting list please email Maneeta Shina.

Get £200 training credit when you book a course or qualification before 5pm on Thursday 31 August. Email us at training@theidm.com or call 0208 6140255 and quote CREDIT200.

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