DMA - Data & Marketing Association

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When & Where?

Wednesday, 10th September 2014

to
Wednesday, 29th October 2014

Dynamic Earth
Edinburgh
EH8 8AS
United Kingdom

Unleash the potential of print-integrated interactive smartphone technologies that are laying new consumer paths to purchase via inserts and door drops integrated with mobile. Join us for an afternoon of creative and tech insight with experts on the future – and present – of print and mobile.

In this afternoon briefing renowned experts from brands and agencies will share their insight into the ground-breaking integrated campaigns that have harnessed the innovative use of augmented reality, NFC and QR codes.

They'll also take a forward-facing look at the emerging location-aware mobile apps that offer hyperlocal and geo-fencing features which are redefining the possibilities of consumer targeting and engagement.

The afternoon rounds-up with a Q&A session allowing you to put your questions to the experts on how to lay new paths to consumer purchase, followed by wine, networking, and an opportunity to meet the marketing community.

#dmascotland

Get £200 training credit when you book a course or qualification before 5pm on Thursday 31 August. Email us at training@theidm.com or call 0208 6140255 and quote CREDIT200.


Contact

For all enquiries regarding this event, including sponsorship opportunities, please contact Lauren TEST Kaye TEST.

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