Marketer email tracker

Is email still the heart of a marketing mix that works? And is email an ROI winner or loser for marketers?

According to the Consumer Email Tracker 2017 consumer inboxes are at breaking-point.

The Marketer email tracker 2018 tackles some of the biggest questions in marketing: How successful are ROI calculations? What ROI do marketers get from their email campaigns? How is email automation progressing? What messaging worked and what didn't?

Lead by dotmailer client services director, Skip Fidura, you will also:

• Be the first to hear this new research with findings from our head of PR and research, Tim Bond and get to ask the questions relevant to your business
• Hear from Channel 4’s and CACI's Matthew Slaymaker and Natasha Irons on their use of email to drive viewers to the 2017 UEFA Women’s Championship live broadcast
• Hear a case study from Catherine Loftus, senior marketing manager at TrustedHouseSitters with a review of their 2017 CRM, email marketing and cross-channel strategy developings and learnings
• Hear from panellist and head of eCRM at Travelodge Hotels, Nick Crawford
• Have the opportunity to network with fellow marketers from brands and agencies

Join us to be the first to hear this new research and ask the questions relevant to your business.

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Earn valuable points towards your IDM Continuing Professional Development (CPD) scheme by attending DMA events. Attend this event and you will receive 2 CPD Points.

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Get £200 training credit when you book a course or qualification before 5pm on Thursday 31 August. Email us at training@theidm.com or call 0208 6140255 and quote CREDIT200.

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