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When & Where?

Wednesday, 5th October 2016

Monday, 14th November 2016

Archer Street Studios
Archer Street
United Kingdom

Ticket Information

DMA member £0.00(+VAT)

Non member £0.00(+VAT)

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Discover the psychological processes that are evoked by different styles of language, and the subliminal influence they have on the reader

Rudyard Kipling once said: “Words are the most powerful drug of all”.

Come to this intimate session, hosted by Lab Digital, and learn about three different models that provide you with another perspective on reader reactions to language.

You will learn:

  • To engage your audience with sensory language
  • Structure messages for different personality types
  • To push buttons using intrinsic, motivational copy

Leading the session is Lab Digital's head of strategy & performance marketing, Justin Thorne. Justin has been working for digital industry leaders for over 12 years. He is a published author and developer on the subject of neuro-linguistic programming (NLP).

In 2016, Justin successfully trademarked Neuro-Linguistic SearchTM – an innovative new methodology that combines Neuro-Linguistic Programming with search-based marketing.

Keep up with Justin on Twitter @JustinThorneUK.

This is an intensive, interactive workshop available to 8 people. So book now as places are limited.


Event partner

Campaign sponsors


For all enquiries regarding this event, including sponsorship opportunities, please contact Lucy Chapman.

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