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When & Where?

Thursday, 2nd February 2017
- 20:30

107 Charing Cross Road
Greater London
United Kingdom

Ticket Information

Council member                     £20 (+VAT)

DMA/IDM member                        £25 (+VAT)

Non member                                 £50 (+VAT)

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Join Lisa Gilbert, CMO of IBM UK & Ireland, for an IDM Lecture on the brave new era of cognitive technology and augmented intelligence

The brave new tech era is here - and business leaders must grasp this chance to leap into the future.

But how?

Join Lisa Gilbert, CMO of IBM UK & Ireland, to find out. She'll take you on a journey into the world of cognitive technology and augmented intelligence. The marriage of man and machine, argues Lisa, will be harmonious. She will:

  • Discuss how we got to where we are now, the dawn of the cognitive era
  • De-mystify the key pillars of cognitive computing, and explore why augmented intelligence, not artificial intelligence, is the key to this new future
  • Examine how this tech eruption positively affects the craft of marketing

Lisa rounds off with a panel discussion quite unlike any you've seen before, so stand by for a question and answer session with some unique guests.

After the lecture there will be ample time for networking and the chance to meet old faces and new. You'll take away the inspiration you need to ensure your business is ready to leap into the cognitive era with increased confidence and understanding of the challenges and opportunities ahead.

Sponsored by

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For all enquiries regarding this event, including sponsorship opportunities, please contact Lucy Chapman.

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