GDPR: Redefining the brand and consumer relationship

GDPR brings the opportunity to transform customer culture – and build trust.

Yet, without a view of what the consumer is thinking, businesses risk falling at the last hurdle in the way they communicate with their customers about the changes around the new legislation.

Hosted by Rachel Aldighieri, managing director at the DMA, join us for a deep dive into unique insights and factors that are most likely to influence customers’ data sharing decisions post GDPR.

You will:

• Hear key data from Jaywing – with stats around the importance of trust for gaining customer permission, the importance of value and effective methods for maximising data sharing
• Hear from Jodie Armstrong-Downes, planning director, Proximity London as she shares her learnings from DMA Gold charity winner: Communication Saves Lives
• Learn from an interactive panel session - featuring speakers, Jonathan Carter, managing principal and head of customer strategy - global services, Acxiom, Ian Wolfe, head of marketing, BBC Account Acquisition and Suzanne Korff, director, UK Marketing Communications, Princess Cruises

The prospect of organisations not understanding their customers in a new data-sharing world is real.

Don’t get left behind, book today.

To view the full agenda, please click here.

Earn valuable points towards your IDM Continuing Professional Development (CPD) scheme by attending DMA events. Attend this event and you will receieve 2 CPD points.

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