DMA - Data & Marketing Association

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Saturday, 15th July 2124

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The final webinar in our customer engagement series from Emarsys will show you how to give your customers the VIP treatment through data-driven one-to-one communication tailored to their device, channel and contact preferences.

CLICK HERE TO REGISTER YOUR FREE PLACE

Can brands really give every single customer a VIP experience? "Yes they can," says Saima Alibhai, Director of Solutions at Emarsys. Join us on 12 November to find out how.

Discover how to use data and personalisation technology to treat your customers individually and make them feel like a VIP regardless of which stage in the customer lifecycle they are in.

See how automation technology can help your brand communicate with customers on a one-to-one basis using their browsing behaviour.

Saima will explore approaches to effective contact strategies that factor in the proliferation of connected devices, digital platforms and consumers' usages.

She will look closely at the traditional corner shop (where the shopkeeper knows which newspaper you read, for instance, and keeps one by for you) and how to replicate this relationship online.

Key learnings:

  • How to engage with customers throughout the lifecycle stages
  • Strategies to treat all customers like a VIP
  • Use technology to know the customers and learn how to relate this back into a relationship with the customer
  • How to deliver a VIP experience through email and online

The rewards for brands are limitless. Make every customer feel like a VIP, and they can become your biggest brand advocate on a social network, upping the social sentiment of your brand and bringing in more business.

It’s an hour out of your busy day which will give you the strategies to use personalised recommendations and data-driven lifecycles to engage with each and every customer and ensure your brand is always in the forefront of their minds.

CLICK HERE TO REGISTER YOUR FREE PLACE

#totallyengaged

#dmaemarsys

Sponsored by

Get £200 training credit when you book a course or qualification before 5pm on Thursday 31 August. Email us at training@theidm.com or call 0208 6140255 and quote CREDIT200.


Contact

For all enquiries regarding this event, including sponsorship opportunities, please contact Ellie Turner.

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