When & Where?
Sunday, 17th June 2125
Who are the 'mobile elite' and what do they expect from mobile marketing? In this 1-hour webinar join Adobe to explore their consumer research to understand how to build compelling mobile experiences.
Consumers are increasingly sophisticated in their expectations of a great mobile experience. Understanding those expectations is critical to the success of any mobile marketing strategy.
In this one-hour webinar, join Adobe's mobile services and solutions evangelist Andrew Savory to get to know the 'mobile elite' consumer - how to recognise them, understand their preferences and how to deliver compelling experiences for them that become a point of brand differentiation.
Andrew will draw on the considerable insight from the results of recent mobile surveys to understand the mobile-savvy consumer's content and contact preferences, as well as identifying the habits of successful mobile marketers and optimisation strategies to create great experiences.
With smartphone penetration among UK consumers set to hit four in five consumers within the next two years, and the spread of 4G technology enabling the delivery of rich content mobile is set to come into its own. Every marketer must now be ready to capitalise.
Join us for this free webinar to find out how.
Who should tune in?
- Data specialists
- Mobile marketing specialists
- Customer experience managers
- Marketing managers
- Marketing directors
Sponsored by
Get £200 training credit when you book a course or qualification before 5pm on Thursday 31 August. Email us at training@theidm.com or call 0208 6140255 and quote CREDIT200.
Book Now
Contact
For all enquiries regarding this event, including sponsorship opportunities, please contact Ellie Turner.
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