Free webinar: Email tracking report 2014

The rise and rise of email marketing continues to present new opportunities – and challenges – for marketers. Make sure you keep pace with the latest insights into consumers’ perceptions, behaviours and habits by tuning in for this webinar discussing the findings of the DMA’s Email tracking study 2014.

The report’s findings, based on a survey of 1,000 UK adult consumers, gives you the latest actionable insight on:

• The impact of multi-screen, multi-device usage on the customer journey
• The most attention-grabbing content types and offers
• Preferred devices, and device-specific behaviours
• The best performing vertical sectors
• The factors determining email subscription, unsubscribe and response rates

In this one-hour webinar the DMA’s Emma-Jayne McEwan will examine the findings and field your questions on the many strategic and practical issues it raises for email marketing.

Tuning into this webinar is a must for those who missed the launch of the report in early November, as well as for those lucky enough to get a seat at the sold-out event and who want to learn more.

Now in its sixth year, the DMA’s annual Email tracking study is firmly established as the report on the consumer trends that every email marketer needs to know.

Sign up today to make sure your email marketing strategy has what it takes to make your brand stand out in your customers’ inboxes.

Sponsored by

Insight partner

Get £200 training credit when you book a course or qualification before 5pm on Thursday 31 August. Email us at training@theidm.com or call 0208 6140255 and quote CREDIT200.

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