Festival of Marketing

You’ll hear from DMA MD Rachel Aldighieri on engagement, personalised advertising and the ad-blocking era on the Personalisation Stage, October 5.

DMA members have an exclusive, 20% off discount for the Festival of Marketing, taking place 5 – 6 October at Tobacco Dock.

On Wednesday 5 October, at 11.30am, DMA MD Rachel Aldighieri takes to the Personalisation Stage at the Festival of Marketing to lead the discussion on the rules of engagement for personalised advertising in the ad-blocking era.

The debate will include:

• An investigation into viewer behaviours and personalised ads
• Discussion on how and what marketers want consumers to feel when they see ads
• A look at how being tech-literate helps marketers deliver the content consumers want, when they want

To activate your discount, simply buy a festival pass and enter FDMA20 in the promotional code field.

Get £200 training credit when you book a course or qualification before 5pm on Thursday 31 August. Email us at training@theidm.com or call 0208 6140255 and quote CREDIT200.

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