When & Where?
Sunday, 8th July 2125
London
Greater London
EC3N 4AB
United Kingdom
Ticket Information
DMA member: £0 (+VAT)
Non member: £0 (+VAT)
Increasing availability and processing power of devices, such as smartphones and tablets, opens up new media-rich possibilities for brands to engage with consumers.
Beyond content marketing and two-dimensional interaction on websites and apps, Virtual Reality (VR) and Augmented Reality (AR) offer an opportunity to immerse the user directly in the simulated product or service experience.
On the other hand, the data generated through consumer touch points creates possibilities for greater automation and development of smart, algorithmically-driven interactions. With customer experiences becoming increasingly multi-sensory and data-driven, marketing concepts may be insufficient to integrate all aspect that digital customer experiences can entail.
#dma #idm
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Contact
For all enquiries regarding this event, including sponsorship opportunities, please contact Jessica Reilly.
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