Creating a data culture

David McEvoy, marketing director at JC Decaux, joins Pipa Unsworth, Founder and MD of VerveIQ, and host DMA MD Rachel Aldighieri for a rich mix of agency, brand and start-up perspectives on creating effective data cultures.

Discover that:

• A data-driven culture puts intel at the heart of everything, from strategy to creativity
• Grows your ability to plot and measure outcomes
• Builds up your employee skillsets in an area of exponential growth and hugely increased influence
• Brings you closer to your clients and enables a real two-way information exchange to take place – with benefits and value for both parties

James Morgan, director of MI at British Gas then joins us for a panel discussion on how the right data culture matters, and the benefits it brings to how your business performs.

To view the full agenda, please click here.

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Get £200 training credit when you book a course or qualification before 5pm on Thursday 31 August. Email us at training@theidm.com or call 0208 6140255 and quote CREDIT200.

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