Copywriting Club - Edinburgh

This event is proving to be very popular and is now fully booked. To be added to the waiting list please email Ria Huxley.

Let’s get straight to the point.

In today’s world of logos, influencers and celebrity endorsements, we need to learn a few things from the world of direct-response copywriting.

Direct response copywriting is something of a forgotten skill, its copy designed to lead the reader to a buying decision there and then, in that very moment.

If you’re writing ads, headlines, blogs, page titles, articles or tweets then you’ve got a few things to learn from the masters of direct response copywriting.

Join Glenn Fisher, copywriter and founder of AllGoodCopy.com and discover how you can become a direct response copywriting hero.

You will:

• Understand why direct-response copywriting is still an essential part of marketing
• Learn why the teachings of the old masters of direct-response will help modern copywriters better understand the ideas a company wish to communicate
• Chat all things copy with your fellow creatives over pizza and drinks

An unmissable session for honing your craft, sign up today and delight in the art of direct response copywriting.

#dmaevents

This event is proving to be very popular and is now fully booked. To be added to the waiting list please email Ria Huxley.

Get £200 training credit when you book a course or qualification before 5pm on Thursday 31 August. Email us at training@theidm.com or call 0208 6140255 and quote CREDIT200.

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