DMA - Data & Marketing Association

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When & Where?

Wednesday, 29th March 2124

58VE
58 Victoria Embankment
London
EC4Y 0DS
United Kingdom

Ticket Information

DMA member

Free

Non member

£50 (+VAT)

Email-tracker-image-01 (003).png

In the post-GDPR era, are customers still devoted to email? Join dotdigital, Armadillo, McDonald's, Zeta Global, Bentley Motors and Certsure to discover if the implementation of GDPR has changed the way consumers feel about email marketing.

Join chair Gavin Laugenie, digital strategist, dotdigital for a morning curated to give you the utmost insight into how well your emails are recieved, from the holy grail do's and the don'ts to the thoughts, hopes, and wishes of the people that matter the most: your customers.

DMA Group head of PR and insight Tim Bond will take you through the key findings from this year's tracker - now in its 8th iteration - focusing on the impact of the new data laws. We also continued to monitor behaviours and preferences when it comes to email, offering you the chance to learn exactly what consumers say about the emails they receive from brands to plan your strategy for 2019 and beyond.

You will:

  • Be the first to hear the tracker report findings from the DMA, alongside dotdigital
  • Hear practical case studies from leading brands and listen to a detailed panel discussion analysing the consumer email tracker results, featuring Guy Hanson, senior director, Return Path, Marcus Gearey, analytics manager, Zeta Global and Niki McMorrough, digital content and social media manager, Bentley Motors
  • Hear from Mark Smith, marketing director, Certsure who will be sharing a case study on their Dotties 2018 award-winning campaign
  • Hear from Rob Pellow, digital experience director, Armadillo, who will share the case study on their DMA GOLD Award-winning campaign 'McDonald's Monopoly Wiiiin!', alongside Andrew Ellis, senior CRM manager, McDonald's, who will round things out from a client perspective
  • Have the opportunity to network with mid-senior level marketers from brands and agencies

Get ready to understand your inbox like never before.

To view the full agenda, please click here.

Earn valuable points towards your IDM Continuing Professional Development (CPD) scheme by attending DMA events. Attend this event and you will receive 2 CPD points.

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Sponsored by

Get £200 training credit when you book a course or qualification before 5pm on Thursday 31 August. Email us at training@theidm.com or call 0208 6140255 and quote CREDIT200.


Contact

For all enquiries regarding this event, including sponsorship opportunities, please contact Ria Huxley.

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