Big Bang

The world is shaped, evolved and changed by words.

And as the curtain falls on #writerscrawl, join us at Big Bang to celebrate copywriting to screenwriting, the history and the future of advertising, and learn how leading agencies craft their copy to make the best ads we’ve ever seen.

Hosted by DMA Writer-in-Residence Debi Bester, the afternoon kicks off with legendary copywriter Steve Harrison on the history of advertising through great slogans. We’ll hear from Leo Burnett (creative director Beri Cheetham and head of innovation and global planning director Kit Altin) on their Share Aware and Astronaut campaigns with NSPCC.

Next up you'll hear how to write just about anything in advertising from Laura Rogers, creative director at CHI & Partners, before award-winning creative, comedy writer and director Pete Cain offers a glimpse into his writing world.

We'll also hear about AI and copywriting, and look out across different ways of writing and using words.

To view the full agenda, please click here.

#writerscrawl is not just the first ever copywriters' festival: all events across the week are free. So come on down and celebrate words, writing and the joys of being a copywriter.

Get £200 training credit when you book a course or qualification before 5pm on Thursday 31 August. Email us at training@theidm.com or call 0208 6140255 and quote CREDIT200.

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