AI-Powered Copywriting Masterclass

Unlock the potential of AI to enhance your copywriting skills. Discover how artificial intelligence tools can revolutionise your approach to content, from brainstorming to creating to editing. Learn to navigate the unique challenges and opportunities that AI tools present, while staying on the right side of ethical and legal considerations.

You will learn to:

• Grasp the current landscape of AI, including the main tools available for copywriting
• Use AI for creative brainstorming, generating innovative ideas that inspire compelling copy
• Take advantage of AI-driven tools to research and inform your content planning
• Draft and structure effective content using AI tools to improve readability and engagement
• Edit and refine your writing through effective AI prompts
• Understand the legal and ethical implications of using AI in copywriting, preparing you for responsible usage

By the end of this course, you'll not only improve your copywriting skills but also gain a robust understanding of how to incorporate AI tools effectively.

Course Programme:

Introduction & Background to AI tools and approaches

• Welcome & course overview
• Defining AI, with brief update on where we are and how we got here
• Introduction to the main AI writing tools
• Benefits and Challenges: Exploration of the impact of AI on copywriting, including legal and ethical implications

Using AI to inspire your copywriting

• Innovating Ideas with AI
• AI-Powered Brainstorming
• Use-Case Examples
• Practical Exercise: Brainstorming ideas using AI tools

Using AI in planning and research

• AI Research Tools
• Data-Driven Planning
• Strategy Development
• Practical Exercise: Research content using AI

Writing better content with AI tools

• Effective Writing with AI
• Structuring Content with AI
• Automation and Scheduling
• Practical Exercise: Draft content using AI

Editing content with AI

• Refining Content with AI
• Prompts that will improve your writing
• Practical Exercise: Editing copy using AI editing tools

Tutor

Tim has worked across a diverse range of digital environments, from B2C and B2B companies, to charities and government organisations, including the the National Trust, Nationwide Building Society, Nokia and the UK Government's Cabinet Office. Prior to going independent Tim worked for 17 years in magazine publishing, at Future Publishing and Immediate Media.

He now provides training and consultancy to some of the UK's leading publishing and media organisations, including Time Inc, Harper Collins, Hachette UK, The Telegraph Media Group, News International, Reed Business Information, Egmont UK and BBC Magazines.