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DMA | Organisation | The Mature Marketing Association
The Mature Marketing Association

Address

2, 5 Broad Court
Covent Garden
London
Greater London
WC2B 5QH
United Kingdom

The UK population has aged and is ageing. There are now more people in the UK aged over 60 than there are under 18.

But marketers continue to ignore or misrepresent this growing audience that no longer conforms to outmoded assumptions and stereotypes.

Communicating effectively to this diverse and complex audience is a must - so at the MMA we promote best practice marketing, facilitate networking events and invest in relevant research and data.

We strive to be a voice for this important but under-exposed area of marketing.