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DMA | Organisation | RAPP UK


Floor 5
Bankside 2
90 Southwark Street
Greater London
United Kingdom

RAPP has unrivalled depth of expertise in first-party data which has allowed us to observe and catalogue realpeople's lives for the last 50 years. In today's world the customers are in control, which is why we put people and their preferences at the heart of the brand experience through the discipline of CMR - Consumer-Managed Relationships. Furthermore, our range of capabilities stretches across social, digital, customer experienceand technology to create marketing that matters. RAPP's data expertise gives us and our clients an incredibleunderstanding of genuine motivations, observed transactions and actual interactions. Our process reflects howreal people think; we balance the left brain and the right - and we do our best work when we bring Precision and Empathy into balance.

RAPP UK consists of nearly 500 people with a turnover of £50m with key clients including Virgin Media, Mercedes Benz, Mothercare and Krispy Kreme. The group is headed up by Sophie Daranyi, RAPP UK President who oversees RAPP and brand retail agency Haygarth, as well as technology company Code.

RAPP UK is led by CEO Chris Freeland who reports into Daranyi. Over the past year our accolades have included five DMA awards, two Brand Republic Digital awards, two Loyalty and Engagement awards and a Drum Marketing award. RAPP is proud to employ over 1000 talented people across the US, Brazil, UK, France, Germany, Singapore and Dubai and we actively foster an inclusive workplace where diversity and individual difference are valued and leveraged to achieve the agency's vision. RAPP is part of the Omnicom global network and the DAS Group of Companies. To learn more, visit